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Design & Development of an Online Selling Portal for a Leading Furniture Brand

Overview

Our client, is a leading Indian furniture brand showcasing over 20000+ world-class contemporary products in Home Furniture, Soft Furnishings, Home Decor & Accessories & Wall Fashion. The company has a large chain of retail stores and design studios to serve demands of customers.

Unlike conventional eCommerce stores, client need a unique business model that isn’t possible with standard eCommerce solutions. They need an online store that can easily manage large number of products, their descriptions and price change as per the seasonal sales. The client partnered with OrangeMantra to build an eCommerce portal that help them to engage prospects, grow sales and retain existing customers.

Industry

Manufacturing

Services

eCommerce Solutions

Our Process

With deep analysis of the client’s brand and its values, goals and target audience, we recommended to integrate a bespoke Magento platform. We’ve made luxury furniture much more accessible with simple, fast navigation that allows users to explore products for their home or office place on one site. The products are displayed in an accessible format to assist customers to buy their dream interior in a few clicks. Overall, it’s an engaging, secure website that enables the user to get where they really want in a fast manner.

1
Conceptualization

Our Magento team articulate the purpose of the eCommerce platform and the goals it aims to achieve. Find out business needs and latest trends for engagement.

2
Design

Design the user interface (UI) and user experience (UX) bringing personalized features to meet client needs. Focused on the best color combination, and visual feel.

3
Development

Flawless code is developed for the eCommerce platform based on the business needs. Worked on the international standards with Agile methodology.

4
Deployment

Deployed the eCommerce platform with utmost care by keeping a check on the performance and security. Moreover, provided real-time support in case of troubles.

The Problem

Looking for a major transformation of retail business, moving from retail stores to digital venture in a smooth and sophisticated manner was the real challenge. They need a secure and easy to scale platform for their brand expansion, but want something a little swankier. In addition to the eCommerce platform, they were looking for speed, a streamlined user experience and engaging mobile performance. When it came to design, they need a polished, premium website that is elegant, showcasing their luxury furniture offering.

Our Role

  • Conceptualization
  • Design
  • Development
  • Deployment

Project Challenges

1.Limited Online Presence

Evok lacked a comprehensive online platform, limiting its reach to prospects who preferred online shopping.

2.Complex Product Showcase

Displaying furniture online comes with challenges in showcasing the product’s features, details, and textures effectively.

Results

From the very first month of the eCommerce platform launch, the client’s online presence has improved significantly, and they’re achieving good number of sales and conversions. With integration of latest marketing trends and strategies like guest checkout, multi-lingual and multiple payment options they’re getting more visitors and buyers. In the first few months of launch, the website started bringing remarkable profit. Implementation of the Magento eCommerce platform enabled the client to reach out to even wider audiences and boost sales volumes, and drastically improve the online shopping experience. We worked with client to build strong brand and web presence that helped position them as marketplace leaders and encourage brand engagement.

1.Improved Online Presence

The e-commerce platform helped with the brand’s reach, engaging customers who preferred the convenience of online furniture shopping.

2.Enhanced Customer Experience

The inclusion of product recommendation tools and a personalized interface improved the overall shopping experience, encouraging customers to buy more.

3.Successful Brand Presence

The platform successfully translated the brand’s identity into the digital realm, maintaining the essence of the experience needed for furniture shopping.

Our clients absolutely love us